Aquascutum History Aquascutum started as a
tailoring firm called Box and Co., and established itself as Aquascutum in 1851
in London. The company invented a shower proof wool coat tailored with some
style. The Prince of Wales, Edward VII was a trend setter and soon had a range
of informal and formal sporting clothes made by Aquascutum.
In the First
World War soldiers in the trenches wore ankle length Aquascutum coats that had
military design features with epaulets and pockets. Aquascutum continued to make
military coats between the wars and they also supplied fashion rainwear.
Naturally some of the military influence crept into the fashion designs and the
trenchcoat became a fashion garment.
As the 20th century developed
with new textile technology so did new fabrics. Aquascutum has made use of them
producing lively bright rainwear including some in iridescent fabrics, satin
lined garments and shorter knee length versions of the original ankle garments.
Their famous check initially launched as a
lining for men's raincoats has appeared in numerous fashion items and
accessories such as umbrellas and bags, an has gained a captive audience.
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